Business Opportunity

Piaggio to start bigger bikes business in India

 Italian automaker Piaggio is looking at a fatter portfolio of super-and-sport-bikes in India as it gears up for the launch of the iconic Vespa scooter brand early next year.

After starting limited-volume import of its Aprilia range early this year, the company is now considering a full-fledged motorcycle business in India, by bringing in other brands like Derbi, Gilera and Moto Guzzi. "We are carrying out a detailed feasibility study of the Indian motorcycle market to explore its potential and understand how we should enter, if we decide to do so," Ravi Chopra, CMD of Piaggio Vehicles India,
Piaggio is setting up a factory for two-wheelers at Baramati in Maharashtra, and Chopra said the company views India as an "opportunity". "We want to have a bigger share across various product segments."